¿POR QUÉ LAS EMPRESAS ECUATORIANAS INNOVAN?

Abstract

The key to economic development is innovation. The ability of a company to implement and adapt to changes in its products, processes and structure will define the success it can achieve. Ecuadorian companies face the challenge of obtaining economic and social profits from the innovations implemented. The present study seeks to identify a clear profile of a company with a high probability of innovation which, in turn, translates into economic profits reflected in the growth of its sales levels. Through estimation models, it was recognized that product and organizational innovation have a positive and significant effect on sales growth, unlike innovations in processes and marketing that do not represent relevant economic factors. This research proposes a guide for the adaptation of work approaches and resource utilization of Ecuadorian companies.