Enhancing the mezcal tourism route in Tehuacán: a Swot analysis and strategies for success

Abstract

This study presents a comprehensive SWOT analysis of the Agave Cluster tourism route in Tehuacan. The objective of this study is to provide a comprehensive evaluation of the Agave Cluster tourism route, identifying critical factors that influence its success and proposing strategies for its improvement. A qualitative approach was used, based on documentary review and semi-structured interviews with key actors in the local tourism sector. The analysis reveals several strengths, such as the rich tradition and culture associated with agave, as well as the recognized quality of the Mezcal produced in the region. However, weaknesses are identified in tourism infrastructure and effective promotion.  Opportunities are highlighted, such as the diversification of tourism products, the focus on sustainable practices and strategic alliances. Threats are noted, including regional competition and changes in regulations. The Agave Cluster tourism route shows promising potential, but requires significant investment in infrastructure and promotion.