Communication factors that influence purchase decision of Agroindustrial Products Maiceros in small and medium Farmers in the provinces of Guayas and Los Ríos.

Abstract

This research is the result of a dedicated and combined effort to collect data and elements from predetermined context, which allow an in-depth analysis of the influence of communication on the decision to purchase agroindustrial corn products in small and medium-sized farmers. in the provinces of Guayas and Los Ríos.
Knowing the incidence and influence of large agroindustrial products brands, it has been determined that the advertising and communication strategies that companies have developed for the products and services they offer have not used a specialized communication line for this segment, but rather that, on the contrary, it has resorted to a communication aimed at a product of mass consumption.

Keywords: Agriculture, hectares, corn, communication, consumption, positioning, brand.