Strategic design proposal for economic activity in border populations. Case study: Cantón Montúfar, province Carchi.

Abstract

The North Border of the Ecuador has turned into an area of step of national and foreign tourists, due to commercial and economic factors that have been caused in the last years by the change of currency in relation to Colombia, generating a consumption dynamics out of the country that has unleashed a critical situation to its settlers. It is so this investigation takes as a main target to identify the potentialities of the region across the strategic design applied to the canton Montúfar like case of study thanks to its productive wealth, in which a methodology will be used with qualitative approach named design thinking, departing from the immersion stage across taking part observation, interviews, papers and generative meetings to obtain the biggest information quantity concerning the problem and this way to have a clear vision of the reality through that one lives in the region, later to realize an analysis of macro and micro environment that allows to identify models of good practices of similar sectors that serve like reference, which will give like turned out a proposal that it helps to the productive development and of human talent sustained in a system efficient product - service.

Keywords: Strategic design, branding, design thinking, border trade, economy collaborative.